# Nathan Tong

> Independent SEO, AI search, and GEO consultant based in Melbourne, Australia. "Search Everywhere" marketing that helps businesses get found across Google, AI answers (ChatGPT, Gemini, Perplexity, Google AI Overviews), and AI agents. No lock-in contracts.

Nathan Tong is a sole trader (ABN 17 825 183 044) with a Computer Science background and around five years at a leading Australian SEO agency, where he managed 30+ accounts including Kogan, Ryobi, QuickBooks, Shiels, and New Balance. Primary focus: SEO and AI Search. Emerging: Agent Experience (AX) and Generative Engine Optimisation (GEO). Supporting: web design and local SEO. Engagements start with a free audit or call, then a written quote. No automated checkout.

## Core pages

- [Home](https://www.nathantong.com.au/): Search Everywhere marketing and the four focus areas.
- [Services](https://www.nathantong.com.au/services/): full list of SEO, AI search, AX, GEO, and supporting services.
- [Pricing](https://www.nathantong.com.au/pricing/): transparent pricing (custom web build, SEO Campaign from $1,000/month, SEO Sprints from $1,500/sprint), FAQs, no lock-in.
- [About Nathan Tong](https://www.nathantong.com.au/about/): background, credentials, and how he works.
- [Free SEO audit](https://www.nathantong.com.au/free-seo-audit/): no-cost personal review of a site and Google Business Profile.
- [Contact](https://www.nathantong.com.au/contact/): enquiry form, email, and phone (nathantongseo@gmail.com, 0490 424 679).

## Services

- [SEO Strategy & Auditing](https://www.nathantong.com.au/services/seo-strategy-auditing/): full site review with a plain-English report and prioritised action list.
- [Keyword Research & Content Strategy](https://www.nathantong.com.au/services/keyword-research-content-strategy/): finding the terms your customers search and building a content plan around them.
- [On-Page Optimisation](https://www.nathantong.com.au/services/on-page-optimisation/): improving titles, headings, and content to match what people actually search.
- [Technical SEO](https://www.nathantong.com.au/services/technical-seo/): fixing crawl issues, schema, page speed, and indexing problems under the hood.
- [Monthly Reporting & Communication](https://www.nathantong.com.au/services/monthly-seo-reporting/): monthly traffic and rankings report with a Loom video walkthrough.
- [AI Search Visibility Audit](https://www.nathantong.com.au/services/ai-search-visibility-audit/): review of how your business appears in AI-generated answers.
- [Content & Structure for AI Visibility](https://www.nathantong.com.au/services/content-structure-ai-visibility/): structuring content so AI tools can understand and reference your business.
- [Agent Experience (AX)](https://www.nathantong.com.au/services/agent-experience-ax/): making your site legible and usable to the AI agents now browsing on behalf of users.
- [Generative Engine Optimisation (GEO)](https://www.nathantong.com.au/services/generative-engine-optimisation-geo/): earning citations in ChatGPT, Gemini, Perplexity and Copilot through answer-first, well-structured content.
- [Website Design & Build](https://www.nathantong.com.au/services/website-design-build/): modern, fast, mobile-friendly websites built to rank from day one.
- [Local SEO & Google Business Profile](https://www.nathantong.com.au/services/local-seo-google-business-profile/): get found by local customers with GBP optimisation and local targeting.

## Policies

- [Privacy policy](https://www.nathantong.com.au/privacy-policy/): how Nathan collects, uses, and protects personal information.
- [Terms of service](https://www.nathantong.com.au/terms/): engagement terms, no lock-in, ownership, and cancellation.

## Optional

- [Agent instructions](https://www.nathantong.com.au/agents.md): how AI agents can interact with this site.
- [Sitemap](https://www.nathantong.com.au/sitemap.xml): full list of indexable pages.