Get found everywhere. Even by AI.

I come at SEO and web design from a technical background, with experience across brands like Kogan, New Balance, Ryobi, and QuickBooks. Before going freelance, I spent nearly five years at one of Australia's top SEO agencies managing 30+ accounts.

Now I work directly with small and medium businesses that want the same level of strategic SEO thinking without the agency overhead. Everything I do is aligned with Google's guidance on creating helpful content, delivered in plain English, and focused on outcomes you can measure. I also help businesses understand how AI tools like ChatGPT and Google AI Overviews are changing search, and what that means for their visibility in AI-generated answers.

Read more about me →

Most of my clients are small and medium business owners across Australia who know they need to be more visible online but are not sure where to start, or have been burned by agencies that over-promised and under-delivered. That includes trades and service businesses, professional services firms, e-commerce stores, and local operators who depend on their suburb or city showing up in search.

I also work with businesses that already have a marketing team but need specialist SEO support, whether that is a one-off audit, a technical cleanup, or an ongoing campaign to keep things moving. If you are not sure whether we are a good fit, grab a free SEO audit and we will work it out from there.