About
A bit about me
I come at SEO and web design from a technical background. I've spent the last few years doing this work for enterprise brands, and now I do it for small businesses who deserve the same level of thinking without the agency price tag.
Hands-on experience across
- Kogan
- Ryobi
- QuickBooks
- Shiels
- New Balance
// Background
My background
I studied Computer Science and Business Information Systems at Swinburne, which gives me an understanding of how websites actually work under the hood. That technical foundation is what sets my approach to technical SEO apart. I do not just flag issues from a crawl report. I understand why they happen and how to fix them at the code level.
Before going freelance, I spent nearly five years at one of Australia's top SEO agencies, where I managed 30+ accounts including Kogan, Ryobi, QuickBooks, and Shiels. Now I apply that same strategic auditing and SEO thinking to businesses that want real results without being locked into a 12-month contract and buried in reports they cannot read.
// How I work
How I work
No lock-in contracts
Everything is month-to-month or a one-off project. If it's not working for you, walk away. I'd rather earn your business every month.
No automated reports
I review your site manually and record a personalised Loom video each month walking you through what's happening and what's next.
Technical first
I come from a development background, not just marketing. I understand how your site is built, not just how to write about it.
Small business focus
Enterprise SEO thinking applied to businesses that actually need it. You get the same strategy, without paying for an account manager you never speak to.
// Built for AI
This site is built to be read by AI
Search is shifting from people typing into a box to AI agents and answer engines acting on their behalf. This site is structured so they can read it: clean server-rendered HTML, Schema.org structured data on every page, and machine-readable files that state the facts plainly. It is a working example of the Agent Experience (AX) work I do for clients.
LET'S TALK
Want to work together?
Get in touch and let's have a no-pressure chat about where you're at.