AI Search Audit
AI Search Visibility Audit
AI tools like ChatGPT, Gemini, and Google's AI Overviews are changing how people find businesses online. If your business is not showing up in those answers, or showing up inaccurately, you are missing visibility you cannot get back through traditional search alone. This audit shows you exactly where you stand and what needs to change.
What ai search visibility audit includes
- Review of how your business appears in AI-generated answers across ChatGPT, Gemini, and Google AI Overviews
- Entity clarity assessment: whether AI tools correctly understand what your business does, where it operates, and what it offers
- Content coverage gap analysis: topics and questions AI tools cannot answer about your business because the content does not exist
- Site authority signal review: backlinks, mentions, and structured data that influence AI citation
- Competitor comparison: how competing businesses appear in the same AI-generated answers
Who ai search visibility audit is for
Businesses that want to understand how they appear in AI search results, or that have noticed competitors being referenced in AI answers while they are not. Also useful for anyone planning a content strategy and wanting to factor in AI visibility from the start.
What you get
A written report covering your current AI search visibility, specific gaps, and a prioritised list of actions to improve how AI tools reference your business.
My approach
I test how your business appears across the major AI platforms, including ChatGPT, Gemini, and Google AI Overviews, using the kinds of questions your potential customers would ask. This reveals whether AI tools know your business exists, understand what you do, and recommend you accurately.
The audit then examines why your content is or is not being cited. That includes reviewing your site authority signals, the depth and clarity of your content, and whether your structured data gives AI tools enough context to reference you with confidence. This complements a traditional SEO audit by covering the AI layer that traditional tools do not measure.
If the audit reveals content gaps or structural issues, those feed directly into content structuring for AI, which is the implementation side of this work. You can also start with a free audit to get an initial view of your overall search presence.