AI Search Audit
AI Search Visibility Audit
An AI search visibility audit shows how ChatGPT, Gemini, Perplexity, and Google AI Overviews describe your business, whether they recommend you, and why. It covers everything in the checklist below and ends with a prioritised list of fixes.
Price From $2,000 + GST, run as an SEO Sprint. See pricing
What an AI search visibility audit includes
- Review of how your business appears in AI-generated answers across ChatGPT, Gemini, Perplexity, and Google AI Overviews
- Entity clarity assessment: whether AI tools correctly understand what your business does, where it operates, and what it offers
- Content coverage gap analysis: topics and questions AI tools cannot answer about your business because the content does not exist
- Site authority signal review: backlinks, mentions, and structured data that influence AI citation
- Competitor comparison: how competing businesses appear in the same AI-generated answers
- AI crawler access check: whether robots.txt rules, firewalls, or bot-blocking settings stop AI crawlers from reading your site
- A prioritised action list: every finding ranked by impact, with a clear recommendation attached
Who an AI search visibility audit is for
Businesses that want to understand how they appear in AI search results, or that have noticed competitors being referenced in AI answers while they are not. Also useful for anyone planning a content strategy and wanting to factor in AI visibility from the start.
What you get
A written report covering your current AI search visibility, specific gaps, and a prioritised list of actions to improve how AI tools reference your business.
My approach
I test how your business appears across the major AI platforms, including ChatGPT, Gemini, Perplexity, and Google AI Overviews, using the kinds of questions your potential customers would ask. This reveals whether AI tools know your business exists, understand what you do, and recommend you accurately.
The audit then examines why your content is or is not being cited. That includes reviewing your site authority signals, the depth and clarity of your content, and whether your structured data gives AI tools enough context to reference you with confidence. This complements a traditional SEO audit by covering the AI layer that traditional tools do not measure.
If the audit reveals content gaps or structural issues, those feed directly into AI SEO services, which is the implementation side of this work. You can also start with a free audit to get an initial view of your overall search presence.
Frequently asked questions
How much does an AI search visibility audit cost?+
The full audit is run as an SEO Sprint, from $2,000 + GST. If you want a lighter first look before committing, the free SEO audit is a short review of your site plus a 45-minute call.
Which AI tools does the audit cover?+
ChatGPT, Gemini, Perplexity, and Google AI Overviews, tested with the kinds of questions your potential customers actually ask. That shows whether each tool knows your business exists, understands what you do, and recommends you accurately.
How is this different from a regular SEO audit?+
A traditional SEO audit looks at how Google crawls and ranks your pages. This audit covers the AI layer those tools do not measure: whether AI tools know your business, describe it correctly, and recommend it. The two work well together.
Can you guarantee my business will appear in AI answers?+
No. AI tools are opaque and change constantly, so no one can honestly guarantee a placement. The audit shows where you stand today and what to fix to improve your chances.
What happens after the audit?+
You get a written report and a prioritised action list. You can work through it yourself, or I can implement it as part of ongoing AI SEO work. There is no obligation either way.