Keyword Research
Keyword Research & Content Strategy
Ranking for the wrong terms is as useless as not ranking at all. This service identifies what your customers actually search at each stage of the buying process, maps those terms to the right pages, and builds a content plan that compounds visibility over time.
What keyword research & content strategy includes
- Keyword research across your core service or product areas
- Search intent mapping: informational, commercial, transactional
- Keyword-to-page mapping across existing and planned content
- Gap analysis: terms competitors rank for that you are missing
- Content calendar or topical cluster plan with priority order
Who keyword research & content strategy is for
Businesses starting SEO from scratch, sites with content that is not ranking despite effort, or anyone who has been targeting keywords by gut feel rather than data.
What you get
A keyword map and content plan you can hand to a writer or implement yourself, organised by priority so you know exactly where to start.
My approach
I start by understanding your business, your customers, and the language they use when searching. This is not just about finding high-volume terms. It is about finding the right terms at every stage of the buying journey, from early research through to ready-to-buy. The goal aligns with Google's guidance on creating helpful content that genuinely serves user intent.
I use a combination of search data, competitor analysis, and manual review to build a keyword map. Each term is grouped by intent and matched to a specific page on your site, or flagged as a gap where new content is needed. If you have not had a broader SEO audit yet, that often runs alongside keyword research to make sure the strategy is built on solid foundations.
The content plan is built around topical clusters so your pages support each other rather than competing. This structure also helps with optimising your existing pages because each page has a clearly defined purpose and target audience.
If you are also thinking about how AI tools surface your content, keyword research feeds directly into structuring content for AI visibility. The same clarity that helps Google rank your pages helps AI tools cite them accurately. Once the strategy is running, progress is tracked through monthly reporting so you always know what is working.
Frequently asked questions
How many keywords will I get?+
It depends on your industry and number of services, but most projects produce 50 to 200 targeted terms grouped by topic. Quality and relevance matter more than raw numbers.
Can I do the writing myself using the content plan?+
Absolutely. The content plan is designed to be handed to a writer or used directly. Each topic comes with a target keyword, search intent, and a brief outline of what the page should cover.
How often should keyword research be updated?+
A full refresh every 12 months is a good baseline. If your industry moves fast or you launch new services, it is worth revisiting sooner.