Technical SEO
Technical SEO
If search engines cannot crawl or properly understand your site, nothing else matters. Technical SEO covers the infrastructure layer: the things that happen before a user ever lands on a page, and the signals Google looks at before it decides whether to rank you.
What technical seo includes
- Crawl audit: fixing crawl errors, blocked URLs, and redirect chains
- Schema markup implementation: LocalBusiness, Service, FAQ, BreadcrumbList
- Core Web Vitals: LCP, INP, and CLS diagnosis and improvement
- Canonical tags and indexability: right pages indexed, wrong ones excluded
- XML sitemap and robots.txt review and correction
- Mobile usability review
Who technical seo is for
Sites with unexplained ranking drops, new website launches that need a technical baseline, or businesses that have never had a technical audit. Also relevant after a site migration or CMS change.
What you get
Documented issues with fix instructions, or direct implementation. All work verified in Google Search Console.
My approach
I start with a full crawl of your site to identify anything that could be preventing Google from properly discovering, understanding, or ranking your pages. That includes broken links, redirect chains, duplicate content issues, and pages that are accidentally blocked from indexing.
Next, I check your Core Web Vitals using real-world data from Google Search Console and lab tools. Page speed and loading behaviour directly affect rankings, especially on mobile. I diagnose what is slowing things down and provide specific fixes.
I also review your schema markup to make sure search engines have structured data that accurately represents your business. This includes LocalBusiness, Service, FAQ, and BreadcrumbList markup, all of which help Google display richer search results for your site.
Technical SEO pairs closely with on-page signals and a full SEO strategy review. The technical layer is the foundation. If it is broken, the content work built on top of it will underperform. You can start with a free SEO audit to see where your site stands right now.
Frequently asked questions
Do I need technical SEO if my site looks fine?+
A site can look great to visitors and still have technical issues that prevent Google from ranking it properly. Crawl errors, missing schema, and slow load times are invisible to most users but matter to search engines.
Can you fix the issues or just identify them?+
Both. I can provide a documented list of issues with fix instructions, or implement the fixes directly depending on your platform and access level.
How often should a technical SEO audit be done?+
At minimum, once a year or after any major site change like a redesign, migration, or CMS update. If you are on an ongoing retainer, technical health is monitored continuously.