Local SEO
Local SEO & Google Business Profile
If your business serves a local area, showing up in Google Maps and local search results is not optional. Local SEO makes sure your business appears when nearby customers search for what you offer. That starts with a properly set up Google Business Profile and extends into local keyword targeting and citation consistency across the web.
What local seo & google business profile includes
- Google Business Profile setup or optimisation: categories, descriptions, services, photos, and attributes
- Local keyword research: identifying the terms local customers use when searching for your services
- Citation audit and cleanup: ensuring your business name, address, and phone number are consistent across directories
- Local landing page recommendations: structuring pages to rank for location-specific searches
- Review strategy guidance: how to encourage and respond to Google reviews effectively
Who local seo & google business profile is for
Businesses that rely on local customers finding them, whether that is a single-location shopfront, a service-area business, or a multi-location operation. Also useful for new businesses that need their local presence set up correctly from the start.
What you get
A fully optimised Google Business Profile, consistent citations, and a local SEO plan you can follow or hand off. All work is verified in Google Search Console and Google Business Profile insights.
My approach
I start with your Google Business Profile, making sure every field is filled out correctly: categories, service descriptions, photos, attributes, and business hours. A well-optimised profile is the single biggest factor in local pack rankings.
From there, I audit your citations across major directories to ensure your business name, address, and phone number are consistent everywhere. Inconsistencies confuse search engines and weaken your local ranking signals. Local keyword research helps identify the exact terms nearby customers use so your listings and pages target the right phrases.
Local SEO also benefits from strong on-page SEO on your website. Location-specific landing pages, properly structured headings, and clear service descriptions all reinforce the signals that help you rank for local searches. If you want a quick look at where things stand now, start with a free audit.