On-Page SEO
On-Page SEO Optimisation
Your content might be good, but if the signals are unclear, Google will not rank it. On-page optimisation makes sure every page has a clearly defined purpose, matches what people are searching, and gives search engines an unambiguous signal about what it covers.
What on-page seo optimisation includes
- Title tag rewrites: front-loaded keywords, correct character length, unique per page
- Meta description updates: clear value proposition, within character limits
- Heading structure review and rewrites (H1 through H3)
- Page content improvements: keyword placement, semantic terms, readability
- Internal link audit: anchor text, link equity distribution across the site
Who on-page seo optimisation is for
Sites with decent content that are not getting the visibility they should. Usually shows up as pages stuck on page two or three despite being relevant and well-written.
What you get
Updated page-level recommendations with rewritten copy ready to implement, or direct implementation depending on your CMS setup.
My approach
I review each page against the terms it should be ranking for. That means checking whether the title tag leads with the right keyword, whether the heading structure is logical, and whether the body content covers the topic thoroughly enough for Google to consider it the best answer. This process follows the principles laid out in Google's SEO starter guide.
I also look at how your pages link to each other. Internal linking is one of the most overlooked parts of on-page SEO, and getting it right helps search engines understand which pages matter most on your site. This ties directly into the technical foundations of your site like crawl depth and site architecture.
Every recommendation I make is grounded in Google's guidance on creating helpful content. The goal is not to game the algorithm. It is to make your content genuinely useful, clearly structured, and easy for both people and search engines to understand.
If your pages need new content or a different keyword focus, that work pairs well with keyword research to make sure every update is backed by data. You can see current pricing to get an idea of what on-page work involves.
Frequently asked questions
Will you rewrite my content or just give recommendations?+
Both options are available. I can provide detailed recommendations with rewritten drafts, or implement the changes directly if you give me CMS access. We will agree on the approach before starting.
How quickly will I see results from on-page changes?+
On-page improvements typically show movement within four to eight weeks as Google recrawls and re-evaluates your pages. Some changes, like fixing title tags, can have an impact sooner.
Do you optimise every page on the site?+
I focus on the pages with the highest potential to rank and drive business outcomes. We prioritise based on search volume, relevance, and how close the page already is to ranking well.